IMEISHWO
Founded in 2019, IMEISHWO collaborates with 5 major laboratories and 120 master's and doctoral students to develop fully automated biological mining technology, raw material development, ingredient extraction, finished product research and development, and raw material and finished product inspection.
The brand is a high-end technology brand that focuses on women's diverse anti-aging, allowing cutting-edge diverse anti-aging technology to enter the mainstream of women and become a steadfast force for women's lifelong anti-aging. Medical beauty says, enjoy simple safety to become beautiful.
The brand is a high-end technology brand that focuses on women's diverse anti-aging, allowing cutting-edge diverse anti-aging technology to enter the mainstream of women and become a steadfast force for women's lifelong anti-aging. Medical beauty says, enjoy simple safety to become beautiful.
Reshaping brand identity cognition
In the new era of China, women pay more attention to investing in external care and physical beauty, gradually expanding their consumption in the fields of beauty, medical beauty, and health products. The medical beauty brand emphasizes simplicity, safety, and efficiency, integrating health products and medical beauty elements, allowing customers to enjoy medical beauty level effects and ingredients while using health products.
At present, medical beauty brands need to optimize their concept expression and consumer communication, and the design language of the brand greatly affects consumers' understanding and cognition of product functions and brand identity. This is the core goal of the new product design and brand visual upgrade for this medical beauty talk.
At present, medical beauty brands need to optimize their concept expression and consumer communication, and the design language of the brand greatly affects consumers' understanding and cognition of product functions and brand identity. This is the core goal of the new product design and brand visual upgrade for this medical beauty talk.
Positioning medical beauty grade health products
With the upgrading of consumption, the market for medical beauty and beauty equipment is rapidly developing, reflecting the increasing pursuit of beauty by consumers. However, there are few domestic health brands targeting women, and the market needs to be segmented. Although the medical beauty market is growing rapidly, the inconsistent quality and high cost have caused some consumers to hesitate. Medical beauty theory satisfies the consumer group who are hesitant to try medical beauty due to frequent medical beauty accidents, and provides a simple, safe, and effective solution for enjoying medical beauty grade effects in the form of health products.
Creating symbols to build brand identity assets
We have found a unique and highly recognizable graphic called "colon" through the concept of "speaking". "Colon" is a punctuation mark that usually indicates a prompt or a summary of the previous text. It is also used after the speaker's name to introduce the content of the speech. Colons have strong storytelling and cultural warmth. At the same time, it symbolizes the brand concept/product/story that the medical beauty brand wants to convey to consumers, and it is also the link between the brand and consumers.
Speak with warmth for clearer expression
The most important thing for emerging brands to enter the market is to gain consumer trust, so we believe that the packaging design of series products needs to reflect their professional trust and high-end aesthetics. Medical aesthetics should be a brand that is warm and communicative, rather than a brand that emphasizes scientific expertise and appears particularly cold.
As a cutting-edge women's health brand and a fashionable and healthy new domestic product, in the shaping of the visual system of medical beauty packaging, we have reduced cumbersome design language and proposed a visual proposition of "professional safety, scientific effectiveness, and friendly warmth". We have constructed a product function visualization system to clearly and effectively convey information to consumers.
As a cutting-edge women's health brand and a fashionable and healthy new domestic product, in the shaping of the visual system of medical beauty packaging, we have reduced cumbersome design language and proposed a visual proposition of "professional safety, scientific effectiveness, and friendly warmth". We have constructed a product function visualization system to clearly and effectively convey information to consumers.
